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"When I first got down here, it was hard to be sharing a room with people, and the weather was quite miserable. For the first month I thought, 'maybe this isn't the thing for me'," he acknowledges.
This behavioral shift creates a new visibility challenge. Your content might rank perfectly on Google, but if it's invisible to AI models when they're formulating answers, you're missing an enormous and growing segment of potential traffic. The users who discover information through AI tools never even see your traditional search rankings because they never visit a search results page.